When TAG first launched these watches back in the early eighties everyone went crazy about them. There hadn't really been a proper affordable sports watch let alone one from a company that had actually just been reborn like a phoenix from the ashes of the original brand Heuer. Alongside the Brietling Chronomat these were the two hippest new models that could be worn on your wrist at a time when vintage Rolex Bubbleback and Princes were commanding higher prices than they are today. I remember as a student cashing a whole terms housing benefit cheque so I could go and buy one of these TAG's I wanted it so bad. I think their design has stood the test of time and like everything else is almost coming round a full circle.
1st & foremost, we understand & take responsibility for the fact that both tastes & horological fashions are ever changing.
We do this by being willing to take back past pieces we've sold either in the form of part exchanges or cash when needed.
With clients rarely loosing more than 15-20% in this process & even benefitting from large profits on occasion, we believe this is the way to build trust with the public. For example. If going 'off piste' & not sticking to in vogue trendy watches such as Batman's, we believe you would incur the same monetary loss spending £20,000 with us on your various purchases as you would spending £8500 at new RRP.
The very fact that we've never advertised in over 30 years shows we have a long standing loyal customer base. Please see testimonials for more on this.
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Like the reintroduction of the Mini motorcar over a decade ago, this reinterpretation of Big Pilot by IWC is better than the original. This 1st series Platinum example is of course the top of the top.